The Guide to Threads 🧵 what you need to know as a content creator…
You've probably seen the hype in your stories or if you've jumped into the app itself, you have definitely experienced the intense buzz of the brand new app from meta threads. This is going to be a pretty spontaneous episode of the Creator Club podcast, y'all pretty casual and unscripted. And honestly, after the theme song, it is probably going to be completely unedited because your goal is not have time. This app was released pretty much without warning on Wednesday, July five, and it's currently Friday, July 7th. As I'm recording this. So I've had a little over a day and a half to use the app. Post some content, engage over there and start to formulate an opinion to share with all of you. So I asked you on Instagram and of course on threads for all of your questions, so we will dive into to all of those, but before we do - I also want to give you the beginner crash course on exactly what threads is and what you need to know about it as a content creator.
What are Threads (and what you need to know as a Content Creator)
So Threads is a new app built by the Instagram team for sharing text updates and joining public conversations. You can log in using your Instagram account and posts can be up to 500 characters long. They can include links, photos and videos that are up to 5 minutes in length In the first 24 hours of this app's existence, over 30 million people join threads. That is crazy uptake. There is a lot a lot of hype around this app right now. And of course it is aided by the fact that you can join this very easily if you're an existing Instagram user and Instagram has a massive user base. But clearly there's a lot of curiosity and excitement about the app. Now your feed on threads includes threads posted by people that you follow and recommended content from new creators that you haven't discovered yet.
Posts can be up to 500 characters long, like I said, include links, photos and videos and you can easily share a threads post to your Instagram story or you can share your post as a link on any other platforms. You can link to a threads post, you know on on Facebook or I guess if you'd want to do that right. According to Instagram, they quote, built threads with tools to enable positive, productive conversations. You can control who you allow, mention you or reply to you within threads. And like on Instagram, you can also add hidden words to filter out replies to your threads that contain specific words. You can unfollow, block, restrict, or report a profile on threads just like you can on Instagram and any accounts that you blocked on Instagram will automatically be blocked on threads though something that I discovered is that accounts that you have muted on Instagram will not necessarily be muted on threads. In fact, they won't be. They definitely won't, because all of a sudden I was seeing threads from people that I was like, I muted your stories because they were destroyed. My mental health and now you're all over my feed. So anyway, you can mute people on threads as well, but you're just going to have to do that manually.
Or once they start disrupting the peace of your feeds, your threads feed. Okay. If you haven't kind of caught on by now, threads is basically a Twitter replace meant. So if you've ever had any experience on Twitter, that's exactly what threads is going to be like though fingers crossed. Hopefully less toxic and terrible, but it's very much that same like roughly chronological sort of feed of text posts that are short, though, like I've been mentioning, there's other media that will be mixed in there because you can post photos and videos and links, but generally it's very much giving Twitter, It's very much giving like 2012, 2013 Twitter to me, at least in the first 48 hours or so. So that's a little bit of background of what threads is exactly. It's essentially Mata's replacement for Twitter, which if you're curious why Meta would want to make a replacement to Twitter. We're going to get into that. But first, let's dive in to the questions that were submitted via the question box on my Instagram story and through your replies on threads, which, by the way, you can follow me on threads just at case there too.
What are the benefits of growing an audience on this app?
Okay. The first question that I'm sure all of you were thinking and wondering about, as you see that this new platform has emerged is what are the benefits of growing an audience on this app? Like how how are we using it? What's the vibe? What are we doing over there? And basically the short answer to this is if you were on Twitter before, it's really the same vibe as that.
And I think that, you know, any platform, every platform is going to have its own unique culture and it's kind of a unique purpose, even though, for example, we got short form videos now on Instagram reels on TikTok, on YouTube shorts, but each of them have a little bit of their own flavor, a little bit of their own vibe. You don't see the exact same content on TikTok as you do on reels, for example, but that kind of thing takes a while to emerge. Instagram Reels was released in August of 2020 and it's now almost August of 2023, which is pretty hard to believe. And so it's taken about that long for there to really be a unique culture emerge on reels, for example. So I just bring that up to say, I think it's going to take time for us to figure out really what are the distinctive differences, what makes threads different from the vibe of Twitter? I think a lot of us have our hopes of of what we hope that that will look like or what we hope the differences will be.
But right now, in these very early days, all we can say is it's a short form text platform that I think is very much giving casual kind of conversational vibes so far. The feeling that I'm getting from what I'm seeing, at least, you know, through my algorithms or the people I'm following is that people are really yearning for a return to kind of casual strategy, free social media.
I feel like there's honestly a very interesting vibe over there right now when it comes to how people feel about marketing and strategy and stuff. We can get to that more later. But overall, I think that people are loving the kind of freedom that comes with not having to think about what you're posting and just sharing stuff for fun, not worrying about staying on brand or on niche and just kind of starting those conversations.
A lot of what we're seeing is people saying stuff like, Oh, this is what's on my to do list for today. What are you up to today? Or, you know, I'm heading to Spain and Portugal next month. What are your recommendations? What should I do there? There's also lots of people just sharing memes, sharing funny jokes, and the overwhelming, I think, theme of content that we're seeing so far is just people talking about threads, which personally I think I get the hype. I get that, you know, there's going to be conversation about it at the beginning, but I do think that's going to wear off eventually. And I do slightly look forward to that because I feel like right now I'm just seeing everybody in their brothers commentary on threads and I'm like, Oh, hi there. I didn't know you were a social media expert, but thanks for your opinion or whatever.
I mean, people are entitled to share, but it is getting to be a little bit. But I'm looking forward to when people can start sharing. General life content and not just like OMG it's threads, you know, I think that's going to be a little bit more fun. But the point is, if you thought that stories was more casual, if you thought that Tik tok or reels was more casual, this is another level of just like not really caring about strategy, not caring about branding or marketing or anything like that, and just sharing your thoughts, feelings and chatting with people.
I think we're seeing a lot of really great engagement of people just like having conversations and replying to one another way more than you would see in, say, like the comments on an Instagram post. So that's kind of the first, you know, couple days, your view of how it's going and what it's looking like. That's kind of the vibe that you can expect when it comes to the benefits.
Let's talk about the benefits of getting on threads.
Okay. Let's talk about the benefits of getting on threads. I think one is just that it's kind of fun. I mean, if you enjoy this kind of thing, I think you will find it fun. I think that you'll have a whole new appreciation for the connection that you have with your audience in terms of actually being able to have like real like group conversations. I think this is going to be a much more significant community building tool than we've seen in like, say, Instagram comments or TikTok comments or whatever. Like these are real conversations where kind of feels like everyone's on even even footing and everybody can kind of have their voice heard and chat with one another. And so I think that's kind of really fun and refreshing.
So yeah, I think the benefits at this point are increased contact with your community building those relationships. It really remains to be seen how this may become a marketing tool. We're going to talk later on in the episode because I had some questions about this, how you can use this as a marketing tool, because I do think at some point it's going to evolve to a place where people, you know, they get that you're going to be promoting yourself or trying to share stuff that is on brand eventually.
But right now it very much feels like the first day of summer camp, kind of, you know, just fun, chaotic vibes. I think eventually will settle into people sharing more of their regular stuff. And then there will be I've got some ideas for you that I'm going to share later. But anyway, benefits are very much community building, very much relationship building, and eventually I think there will be some fun and strategic ways you can use this space to help grow your other platforms.
Okay, So in the nature of the vibe of threads right now, that answer was also very kind of chaotic, but hopefully that gives you a sense of it. Let's move on to the next question, which was can we use hashtags? A lot of other people were asking, what is the strategy for hashtags? How could they get discovered by hashtags?
And my friends, I have to tell you, hashtags don't work on threads. If you hashtag something, it will literally just show up as regular text. It will not be hyperlinked, it will not be underlined. You won't be able to tap on it. Hashtags are not a thing on threads. I very much expect that this is something that is going to be released eventually.
I think that and we'll get into this more later. But I think that Meta very much just released their kind of minimum viable product when it comes to threads. I just want to get out there and I think that there's lots of functionality that's going to be introduced over time, and I think hashtags will probably be one of those things.
But for now, girl, there are no hashtags, so you don't have to worry about hashtag strategy at all and no point in adding them to your threads. And next question How do you battle the awkwardness of starting fresh on a new platform? Slash the feeling of talking to nobody? I really wanted to answer this question know, because I think that the in the answer to this lies the really interesting distinction about threads and how it's different from like any other platform that we've seen launched recently.
Because my friend, if you have a following on Instagram at all, if you go over to threads, guess what? You will have a following there too. So you don't have to battle the awkwardness of starting fresh or talking to no one because unlike if you just went over and started a new Twitter account or started a brand new TikTok account girl, you've got an audience on threads because your Instagram followers will immediately carry over to threads.
So here's how Threads works. When you download the Threads app, when you open it up, if you're logged into Instagram on your phone or on your device where you have just downloaded threads, it will automatically have a button being like, Oh, would you like to sign it as Katy Sexy or whatever? So you just tap that and immediately it's going to give you the option. Would you like to import your username, your bio, your profile picture? And you can just have one button that says import all, bam, your profile is set up on threads. Next step, it's going to say, Do you want to follow all the same people on threads that you follow on Instagram or would you like to choose them individually?
And I just hit import all follow all because I'm not going to go through and tap. I have like hundreds of people that I'm following. So I just said, Yeah, follow all. I like these people. I want to see what they have to say on threads. The vast majority of people are going to do the same thing that I did and just hit follow all because it's way easier than going through your whole list and picking people out. And what this means is all of those people that I pressed follow on threads for a lot of them have not downloaded threads yet, right? They're not on it yet. But when they do, when they do join threads, I will bring automatically start following them. And so what that means for you is when you join threads as your followers also join threads, you will start to get more followers.
So I originally joined the app and I had like a few hundred or whatever. As of this morning I've got like I think 9000 or something threads followers and it's not because I'm like popping off on threads or growing like wildfire. It's because all of my followers from Instagram are starting to join threads. So what this means is, for one, you have a built in audience. When you join threads, you're going to automatically have people following you that follow you on Instagram. And what this means is a consumer is when you join threads, you're already going to have content to see. I think one of the biggest obstacles that new apps battle with is as a user, when I first join, I have a blank home feed.
I have nothing to see if I'm not following anyone on these apps that are following base. That's why TikTok also popped off so well, because you didn't have to be following anybody to see stuff on the for you page. Right. But with more traditional apps like say Threads is kind of structured this way where it's mostly based on who you follow. If you're not following anyone, it's going to be a pretty boring app, right? Be real. The same thing you join. There's nothing to see. Well, okay, I'm not going to spend much time on this app and that's why Threads is different and that's why I think Threads is really going to have more longevity because there's it's just such a frictionless process, right?
As a creator, as a consumer, you join the app and you immediately have an audience that you have to engage with your content or you immediately have a feed full of people that you already recognize and already appreciate their content. And it's going to it's going to keep you engaged. So I think that's a really, really interesting thing that they've got going here now.
What can I do to get seen on threads without selling?
Okay, let's move on to the next question, which is what can I do to get seen on threads without selling? Like, how could I keep it fun and light and not, you know, come across like I'm selling something? I think this is really important at this stage because people are very much liking the vibe that right now there are no ads on threads. It's very much casual and kind of chill and fun. And so I think the best thing to do is go with the flow for that for now. Like, I really do think eventually we're going to see more marketing, etc., kind of like pop up in the space because that's just the nature of the world.
And social media like commerce will eventually emerge in community spaces. But I think for now, keep it fun, keep it light, just have those conversations. Really think about it from a community building perspective. And eventually, like I said, later in the episode, we're going to talk about ways that you can eventually start to build in some more marketing strategy if you want.
If you want threads, people don't come for me. But I think eventually that is going to be a part of the platform. Okay. Our next question is I never like Twitter and I'm already overwhelmed trying to post on YouTube and Instagram. Should I try threads? Listen, I feel yeah, I feel a lot. In my opinion. I think Twitter is toxic AF I actually deleted Twitter and stopped going on the platform entirely. I don't know, probably five or six years ago, to be honest. Like I was really not good for my mental health. I really got overwhelmed with the constant hot takes and call outs, like people just being like really sassy and really rude. Like I felt like every single tweet was like, Y'all don't even know how cringy and stupid and dumb you are.
Whatever. And the way my brain works is I read that and I can't get on the same side as the original person being like, Yeah, y'all or whatever. I think it's directed to me and I'm going to immediately feel really bad about myself when I see stuff like that. And I just felt like there was no room for nuance and whatever, whatever. I didn't like the vibe of Twitter, so I stopped using it and that was honestly before the dumpster fire that has come into play in the last couple of years. So let's just remind ourselves why we don't like Twitter in the modern aspect of it, because, yeah, that toxic vibe has been around for a while, but as of recently I've been very affirmed in not going on Twitter at all because Elon Musk owns it and has completely like the most chaotic potential business owner that the Twitter could ever have.
In addition to being homophobic and transphobic and generally very, very shady, he nurtures this toxic culture on Twitter, and I just in general think Elon Musk has a terrible track record of being a net. Bob, that gets way more credit for his companies and his successes than he really deserves anyway, that's my personal opinion on on Elon Musk. So if you're not familiar with that, literally just Google. Why is Elon Musk problematic? And you'll find out a lot of pretty crazy information. But the point is, Twitter's not a good scene. We don't like spending time there. And I'm not trying to say that Metta is like the perfect ethical company, but I do think it's more so like your regular amount of evil when it comes to massive corporations, whereas Elon Musk is just like literally like a supervillain from a comic book or something like that.
Should we try out threads if we're already feeling overwhelmed with the platforms that we're already on?
So point is, okay, we never like Twitter. Should we try out threads if we're already feeling overwhelmed with the platforms that we're already on? I'm going to say it's really up to you. I don't think that you should feel too much FOMO and honestly, I've been on threads and then when I'm not using it, I feel a little bit of FOMO.
It's not necessarily healthy. I think I really need to figure out what my own interaction with it is going to be so that I don't get too absorbed in it. But I think if you feel like you're really going to be tempted into just being on there all the time and and that it's not going to be good for your mental health, prioritize that 100% and don't get on there. It's just another platform. It's not going to like make or break your business. And I think especially right now, we're not seeing like there are a lot of opportunities for like expanding your business other than just really getting to know your community, which I do think is valuable. So even though there's a lot of hype around it right now, I don't want to contribute to that feeling of like, Oh, you have to be on there.
Spend all your time on this app because you don't. It's fine sometimes, like, you know, I've been so like heads down and threads for the past, I don't know, 72 hours or whatever. And in those moments where I've kind of put my phone down and like gone for a walk, I look around and I'm like, Look at all these normal people not thinking about threads, not worrying about this new app. There are people that aren't chronically online. Like I said, they spend their days in the real world and you could be one of them. So really don't feel like you have to have to get on there if you feel like you would enjoy, you know, this kind of medium or you feel like you would like to have more conversations with your community, then sure, try it out.
And you don't have to stick to any kind of intense posting schedule or have any specific strategy. You can just kind of play around with it and that's okay to So don't put too much pressure on yourself if you're feeling overwhelmed already, you don't need to add another platform to your plate. But if you think that you might have fun connecting more deeply with your community, then maybe dip your toes in and try it out a little bit. But don't feel like, oh my gosh, my business is going under. If I don't get on threads, it's okay. All right. Another question that was submitted was what are the major differences between Twitter and threads? And I've kind of been addressing this a little bit, but I really think the main thing we're seeing so far is that the culture is a little bit different. I would say Threads is feeling a little bit more positive. We'll see if that last because there is some sassiness on threads that I'm telling myself from the beginning. I'm just going to mute people if they make me feel bad about myself because I give myself that grace on Instagram, I got to do that on threads too. But yeah, I think that I think that Threads is going to have a little bit more of a of a positive vibe than Twitter, and there's a little bit less functionality on thread so far, but otherwise they're honestly very, very similar. Yeah, incredibly similar.
Do you think Meta will be sued?
Which brings us to the next question that I think is really fascinating, which someone asked, Do you think Meta will be sued? Now, this is this fascinating because here's the thing. Yes, that's definitely in the works already. So according to an article from Variety, which I will link in the show notes, you can check out the full information.
The article says In a July five cease and desist letter addressed to Mehta CEO, Zuckerberg, a lawyer representing Twitter, said that Musk's company had serious concerns that Mehta has engaged in systematic, willful and unlawful misappropriation of Twitter's trade secrets and other intellectual property. The letter went on to say that Twitter intends to strictly enforce its intellectual property rights and demands that Mehta take immediate steps to stop using any Twitter, trade secrets or other highly confidential information.
It also says over the past year, Meta has hired dozens of Twitter employees, and the letter also alleges that many deliberately assigned those employees to develop in a matter of months Mehta's copycat Threads app with the specific intent that they use Twitter's trade secrets and other intellectual property in order to accelerate the development of Mehta's competing app in violation of both state and federal laws, as well as those employees ongoing obligations to Twitter.
Okay. So obviously, Mr. Musk is really got his pennies in an order on this. And I get it is he's on a sinking ship, to be honest. A ship that he cut a big hole in. But it is sinking and it has been a long time before thread was released. But now everybody that was still on Twitter because they were just so addicted to a scrolling text app, now they have another one.
And so this is really not a good sign for Twitter. So obviously, Elon Musk is going to do whatever he can to try to stop this. But in my personal opinion, Mehta is a massive corporation. I don't think that they would go into this without having an ironclad argument about why it's completely legal and why it's completely fair game. You know what I mean? Like, okay, so Elon Musk is like, You copied me. Okay. I think I think Mehta would have thought about that. I'm sure they would have anticipated this. So I really don't see this this lawsuit going anywhere. Yeah. And also, I really don't think that there's anything that you can necessarily copyright about an app that scrolls and has text on it because, you know, as similar as threads is to Twitter, it's also incredibly similar to Facebook.
So you know what I mean? Like, I don't think that I'm not a lawyer, but I don't think there's a great argument here. And what I do know for sure is that meta slash Instagram would have really anticipated this kind of thing before releasing threads. So I kind of think they're ready for it. So yeah, I think Elon Musk is going to be really upset, but I don't think it's going to go anywhere.
Is it true that if you delete your threads account, it will delete your Instagram account, too?
All right. Another question that I've seen a lot, a lot of attention on is, is it true that if you delete your threads account, it will delete your Instagram account, too? Okay. There has been a lot of hype around this because I feel like as soon as an app gets popular, there's people that are going to be sharing screenshot from the privacy agreement or whatever that we all don't read.
And then fearmongering about like, Oh my God, you sign up for this app and you didn't even know you're signing your life away or whatever and it's not actually that bad of a situation. So here is a direct quote from Adam Mosseri, who's the head of Instagram, and therefore, we're kind of like the main the main guy, the main head of threads, as far as we know, who's kind of talking about it publicly. And he says, I've been getting some questions about deleting your account. To clarify, you can deactivate your threads account which hides your threads profile and content. You can set your profile to private and you can delete individual threads, posts all without deleting your Instagram account. Threads is powered by Instagram. So right now it's just one account, but we're looking into a way to delete your threads account separately.
There you go. No need to freak out everybody. It's just that it's literally the same account. So I don't know why everybody signed up for something and immediately was like, Well, what if I wanted to leave this account? It's like, Girl, you just made it. What have you done that's so incriminating on here already? Along the same lines, I've seen a lot of people expressing concern because Threads is not available in the EU, which Hello my European listeners shout out to you.
I'm sorry that this probably feels so irrelevant to you because you don't have access to this yet. Here's my opinion on it. Okay, so the reason threads isn't available in the EU at EU yet that's a tongue twister is because it doesn't align with the more strict privacy like internet privacy laws that the EU has there. I think I mean, I'm obviously not on the team, but my thought on this is similar to what I was saying before.
I think Instagram really was trying to get out their minimum viable product of real meaning. It's pretty bare bones. Hashtags don't work yet, so you can only search for people. You can't search for threads Like there's a lot of these things that I think they're going to really be building up over the coming months. But I think they wanted to get this app out at a time when Twitter had just recently changed their settings so that you had to have a log in in order to view tweets. And Twitter has been going downhill for a long time. Right. And I think that the timing was just such that better Instagram was like, we want to get threads out now. It's not perfect yet, but we want to get it out there. And so because of this, I think that, you know, they didn't have the the time or they hadn't completed yet getting it compliant with EU laws.
And I know there's also some other pieces which I'm not fully, you know, familiar with how all of this works. But on the sign up page, you may have noticed there's a thing called the Fed a verse that they want it to be integrated with. And there's more information on this on the blog post from Instagram about threads that I will link in the show notes. But basically they want it to kind of have more universal integration beyond just other meta products. And I wonder if that kind of has it on the sketchy list as far as the EU is concerned. I don't know the exact details, but my my feeling is with especially the popularity of threads, I can imagine that they are going to be working on expanding it into more markets, like getting it in the EU, getting it compliant with the EU's privacy laws.
It's just not yet. I know a lot of people felt like this was such a red flag. Like, Oh clearly Threads is stealing all our data. They don't care about privacy because that's why it's not. You know, the EU doesn't want it. Listen, my friend, if you're concerned about meta having your data, they already do. If you have an Instagram account, if you have a Facebook account, Meta has all the information on you that they need, like making it like joining this little Threads app where you could post tweets or whatever. Like that's not all of a sudden going to like give your social insurance number over to Mark Zuckerberg. Like it's not that much of a step beyond what we've already done with Instagram and Facebook, etc.. So I'm just saying I feel like when there's new stuff, people get like really worried. If you're worried about data privacy, I don't judge you for that.
I mean, I maybe should be more worried about it than I am, but I am just saying meta already knows everything about us that they need to know. So joining Threads isn't going to be that much more of a leap towards that. So yeah, that's my that's my entire feeling about people thinking threads is maybe sketchy in some way. Oh, they won't let us delete our accounts. Oh, it's not available in Europe. I think it's because it's still very much incomplete and they still have a lot more development to do. And like I said, if you're worried about matter having your data, they already do if you're on Instagram. So okay while we're on the hot takes train, I other thing that I'll just briefly go down this road and then we'll get back to the questions, I promise, because this is already getting long.
How can I use threads to grow a community for my podcast?
Okay, so let's get into this specific question because I had a few ideas around this. How can I use threads to grow a community for my podcast?
I love this. Okay. I think that honestly threads can be a really really great companion to any other sort of major kind of platform you have. So if you have a podcast, if you have a YouTube channel, if you have a tech talk, I think that you can use threads to further connect with your community around that thing. But I really want to sort of caution you, we're not just going to be repurposing stuff like, you know, doing short clips and posting it and calling it good. There's certainly a sentiment that people don't just want to see Tiktoks reels and shorts reposted for the fourth time on threads, you know, So we're going to be doing this in a more creative way.
But I think for a podcast specifically, you can think about threads almost like your virtual book club for your latest episode. So similarly with how like at a book club, you know, everybody reads a few chapters and then you ask questions about, you know, what did you guys think of this character or how do we feel about this plot development? Try to think about what those questions could be for each of your new episodes. So say like you released your new episode on Monday, maybe you have like four kind of conversation starter questions that you could come up with around what was discussed in the episode. So people have a reason to listen. And then maybe, you know, Monday you ask one question, Tuesday you ask another question, Wednesday, you ask another one.
Kind of gives you some structure, but also not a pressure to just be posting constantly. I think the most important thing about all of this is that you reply to your responses, keep that conversation going. Have like real genuine interactions kind of work off of what other people are saying. Have those conversations. You can post photos and videos along with this if you want, but I don't want to encourage you to lean into that too much or depend on it too much. Like try to work out how you can be text forward and then use your photos and videos as a nice sort of supplement to what your text is. Don't just like post a video, then have hardly any text because I do think it is going to be a text. First platform. Of course, use your photos and videos to supplement that.
But like I said don't just like repost your reels or whatever. Okay. So when it comes to let's talk tips and tricks for coming up with short form text content, really, I think takes practice with this. I feel like I'm a pretty chatty person, as you probably have noticed from this completely unscripted podcast episode, but I find it hard to keep it short.
That's why I like YouTube and podcasting, because I can I can talk just to myself for 36 minutes, right? So I think that it does take practice to keep things succinct, which is really important on threads on Twitter as well. Like I think you need to keep a succinct use, lots of line breaks, use emojis, like make it readable, don't just post like a block of text. And I think also a really big part is like if you can come up with memes girl, you're going to really succeed in a place like Threads. I personally find it difficult to come up with memes because as much as I am into pop culture, I'm into my very liking niche side of pop culture. So I don't always feel like I have good gifs or like photos or whatever to use for means.
I don't know where people find them or look to me it feels very mysterious. I'm like, Where are you guys finding these these perfect gifts for the situation? I find that difficult, but I think if you can do it well, then they will perform really well. Because I think people love memes, people love humor on threads. But yeah, I think that you really need to just dive in and practice and try to find your own voice because yeah, it's just kind of one of those things that it's you can't, you can't, you know, manufacture authenticity and charm and wit, right? So I feel like you got to figure out what your own voice is by just practicing and trying. So. Wow, this episode ended up being way longer than I thought it was going to be considering it's completely off the cuff. But to kind of wrap things up, I really think it's going to be interesting to see how the platform evolves in the coming weeks and months is just still so freaking new.
Like we do know some things because like I said, it's just like Twitter, but in some ways it's going to be not like Twitter. And when it comes to that, you know, only time will tell. I think that cultures on apps take a long time to develop. Like I said, with reels, we're only now kind of knowing what the culture of reels is a couple of years in. So I think that's going to take time. But I really feel like if you are excited about it, if you're into it, get on the app. But also don't let FOMO get to you. Like I was saying, I think it can be really easy to feel like you got to be there. You got to be in the conversation.
Oh, everybody's talking about there's so much buzz, but I think we also need to continue living life and getting our work done. Like I'm sometimes on threads and I'm like, How are y'all spending so much time on here? Like, I got like 17 things to do today. I got to go record a podcast. So I'm going to go do that. But yeah, it can be very easy to develop FOMO. I plan on putting a 30 minute screen time limit on the app because I always, you know, feel a pressure to keep being on there, keep being a part of the conversation. I need to put some boundaries in place and I encourage others to do the same. But yeah, it's going to be very interesting to see where this all leads, curious to see how the culture will develop and when eventually people will become tolerant of more marketing, more strategic content on there.
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But we shall see. For now, it's fun, it's casual, keep it light, but take the opportunity to really connect with your community. And I think that I think that you'll have fun if you try doing it that way. So thanks so much for listening to this Very Threads kind of a vibe episode. Honestly, it's been so chaotic, but I hope this is kind of helpful just to let you in on what the conversations have been, what my thoughts are so far, and what strategy you might be able to start putting in place. But just know I'm keeping my eye on. We'll see how it develops and I'm sure I'll have more for you in the future. So thanks so much for tuning in. Follow me on threads and I will catch you on next week's episode of The Creator Club podcast. Thanks so much for listening to the Creator Club podcast. This show is produced by Creator Media, a social media and content marketing agency by Creators for Creators.
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