What to know before starting a podcast in 2023
o you're thinking of starting a podcast in 2023? Even though the podcast world has the reputation of being oversaturated, we’ve all seen the memes, the fact is, there is still a lot of space for high-quality, well-produced podcasts to shine through. And before you get discouraged - it doesn't take a ton of money or years of expertise to create a great podcast. More than anything, you just need interesting subject matter, and a passion for talking about it - and all the other technical details will sort themselves out.
On YouTube, I made the ultimate guide to starting a podcast, where I go over all the technical bits. I’ll have a lead in the show notes. But today, we're going to talk about growth and how to set the foundation for a successful podcast in 2023. And what exactly does a successful podcast mean?
As you may be familiar with, creators are able to make pretty significant incomes from podcasts. According to this awesome video from Shelby Church, podcasts with high listenership can be making tens of thousands of dollars per episode. Even podcasts with more modest listenership, like mine, can generate sustainable revenue. Not only can you monetize a podcast in the traditional sense of selling sponsorship slots, but you can also use a podcast to generate leads to your business - which is a big part of my personal podcast strategy. Even without considering the financial side, podcasts can be a great way to grow your audience, funnel them to your other platforms like Instagram or Youtube, and make new connections and learn new creative skills.
If you weren't already convinced to start your podcast journey this year, now you might be - so let's get into my 5 steps for starting a growing a successful podcast!
If you've got a strong idea, and you're excited about starting your podcast but are uncertain about the technical side, we've got your covered. My business, Creatorly Media is a content creation agency by creators for creators and we would be more than happy to help you make your intro and outro, launch your podcast, or even edit your weekly episodes. Check out the link in the show notes to learn more!
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